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October 11, 2020

Impact of Sportsbetting in State Economy

Eija Järvinen
gambling

Companies like YouTube, Twitter, and Facebook see new sources of income with sports betting (แทงบอลออนไลน์). Many leagues, including the NBA and MLB, aim to impose a 1% fee on wagering on their games. This is part of a larger league push for “integrity fees”. The leagues argue that sports betting is a derivative of their games and that they need to invest in monitoring and investigating ethical concerns arising from sports betting.

Of course, sports organizers and sports betting providers insist that the games are independent of each other. The casino lobby is also against the fees, claiming that the leagues will already benefit from the increased interest and commitment to games. The American Gaming Association, which is committed to the casino industry, has stated that this 1% fee actually equates to 20% of sports betting revenue as they only withhold 5% of stakes after paying out to winners.

The state also earns a lot thanks to the betting tax

Of course, the tax authorities would also like to get a piece of the cake and earn a lot. Betting tax is practically in all countries that tolerate gambling. In Germany, for example, this tax is 5%. Some betting providers charge this tax to their customers, but this also depends on the respective licensing. Popular betting providers, such as Betfair, withdrew from the German market a few years ago due to the tax.

Increased popularity and ad spend on sporting events

Consider these facts: The average NFL fan who doesn’t bet sees around 15 to 16 games a year. The average NFL fan who makes bets sees 45-50 games a year. The audience ratings for a national law would automatically increase. That would please the entire sports television industry, which is under pressure from streaming services, social networks, and video games. Many sports fans were previously unable to watch games without a subscription.

With a legislative change, sports consumption and engagement are likely to increase as fans may have a new, legitimate interest in the results.

Take Great Britain for example British betting companies put 20 to 30% of their income back into advertising.

Legal sports betting can also revolutionize the way people view sports. In England, sports betting companies are advertised on large billboards and screens in stadiums. The advertisements are in places that can be seen by many people.

New opportunities for startups and existing large betting providers

Legalized sports betting will result in many new betting providers entering the market and leading providers to expand and expand. In Europe, the market for online gambling providers is huge and more are entering the market every day. Sports outlets can now monetize these through subscriptions or ads, or even get rewards for affiliate link advertising when referring customers to betting companies. It will likely create a new world of content as well, including statistical analysis and news. There will be a shift from sports coverage to production information for entertainment purposes. You can make more money by reading the information.

Example: Stock market research helps investors make the right investment decisions. Sports analysis then helps players place better, smarter bets.

Who benefits from sports betting

Both large and small businesses and the state can benefit significantly from sports betting. Many companies have already prepared for a world of legal sports betting. The impact of sports betting on the economy is enormous. The entire European market is currently benefiting from the legalization of sports betting. The state receives higher tax revenues, but must also take action against illegal betting providers, and jobs are created.

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